Our Story
Enabling travel for more than a quarter of a century.
We have been enabling travel for more than 25 years. Explore our history, key milestones & timelines and values that have made our successes and growth possible.
Our Story
We have been enabling travel for more than 25 years. Explore our history, key milestones & timelines and values that have made our successes and growth possible.
In 1998, Webjet began as a small start-up seeking to disrupt traditional norms in the highly competitive online travel industry. In just over 10 years, Webjet OTA became the #1 OTA in the Australian and New Zealand market. Our success was fuelled by a culture founded on customer focus, innovation, and creativity.
We took this culture overseas in 2013 when we established WebBeds in Dubai, and again sought to disrupt the industry, although this time in B2B travel trade (wholesale) distribution. In just over 6 years, WebBeds became the #2 global B2B provider.
And then in 2016, we acquired GoSee (then Online Republic) as we saw a company with massive potential, with a culture that was extremely similar to ours and with established leadership positions in their travel B2C travel verticals. We acquired travel technology company Trip Ninja in 2021 to enhance our Webjet OTA offering supporting one of our values of always being the challenger brand.
In 2024, Webjet Group Limited (ASX:WJL - comprising the B2C businesses of Webjet OTA, GoSee and Trip Ninja) demerged from Webjet Limited creating two independent and simplified companies, improving their abilities to pursue independent strategic priorities and growth agendas relevant to each business. As part of the demerger, Webjet Limited changed its name to Web Travel Group Limited (ASX:WEB).
Today, our global B2B organisation, servicing the travel industry, connects hotels and other travel sellers to a diverse network of travel buyers all over the world through our trade only digital travel marketplace brand – WebBeds.
You can find out more about our businesses in our Brands section.
All of our successes and growth have been made possible by our culture, embodied in our people, which is underpinned by five key values – Respect, Integrity, Delivering Value, Agility & Hunger to Win. Ensuring we remain true to our values will be a key driver for delivering on future successes.
Our people are our greatest asset. They bring passion, commitment, dedication, and pride in what they do. We respect each other, we value collaboration, we are prepared to have robust debate and we have fun in what we do.
We are focused on delivering superior outcomes. We always seek to do the right thing and value integrity, accountability and delivering quality in everything we do.
We are focused on delivering high quality products, excellence in customer service, maintaining strong relationships with our supply partners, providing an engaging and supportive work environment for our employees, and delivering value for our shareholders and the broader community.
Unafraid to disrupt traditional norms, we constantly challenge ourselves to look for new ways to win and deliver value. Our people are agile and nimble and we empower them to effect change.
As we grow, we remember our humble roots and always strive to retain the spirit that comes with being the challenger brand. We constantly seek to challenge ourselves to find new growth opportunities, innovations and creative ways to deliver value across all aspects of our business. We value curiosity, being brave and having confidence to try new things.
Supporting the global move to a low carbon economy.
View Sustainability
The Web Travel Group is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.
WebBeds partners with BeCause – a sustainability technology start-up transforming how companies in travel manage their sustainability data – to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.